Beware of Phony Logo Design Solicitations in Community Groups

In recent weeks, I’ve noticed a surge of similar posts in community-based groups across various social media platforms. Initially, I dismissed these posts as a tacky way to solicit business. However, the more I observed, the more I questioned their legitimacy.

The posts typically read something like this: “Business owners - Please be realistic when budgeting for your logo. I’ve been seeing budgets on Upwork/Etsy/Fiverr for $10 - $25 for a logo (high chances of it being copied). For example, I just designed a logo for a client that took a total of 3 hours including revisions. There’s no way my 10 years of experience designing hundreds of quality logos is only worth $5/hr. I charge $150 for a professional logo, which comes with 3 concepts and multiple revisions. Just remember, YOU GET WHAT YOU PAY FOR.”

While the message may sound reasonable at first glance, a deeper look reveals some red flags. One significant concern is the response from these supposed designers when asked about their websites. A common reply is, “No, it is under construction.” This is a huge red flag. Any credible marketing or design business will prioritize creating their online presence before soliciting clients for the same service. If a designer can’t showcase their work through a well-constructed website, it’s a clear indicator of potential fraud.

These posts are often shared by multiple accounts, making it hard to trace the original source. The repetitive nature of the posts suggests a coordinated effort, likely by bots or a deceptive marketing strategy, to lure unsuspecting business owners.

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